Tuesday, August 27, 2013
SEVENTIES STEREO BOOK CIRCLE PART (5 years later)
Like the fantastic Hubert's Freaks, which I raved about in 2008, this sticks in my brain. Compared to the perceptions and realities in corporate America today, Polaroid was Dreamland, presided over by a brilliant, charismatic leader, Edwin Land. His papers were shredded (at his family's request) when he died, but working at Polaroid made a positive, lifetime impression on many, and this book buzzes with their insights. The material concerning marketing, and graphic identity (awesome:) are fascinating. I loved this book and think you will. The spirit & optimism of corporate America in the 50s, 60s & 70s seems like a fantasy in hindsight.
As I read, I thought of the American Hifi landscape in the same period, imagined the same level of passion and creativity, united in the goal of recreating the live music experience at home. Many of the household names became, like Polaroid, logos to be slapped on generic products made overseas. I guess that's why I keep listening in the past.